Betting exchanges are made up of users betting on horses to win or lose, pushing the odds in opposite directions. Based on the law of supply and demand, the odds on betting exchanges are very accurate because if they were too high/low, the market would correct itself.

Bookmakers' odds follow the accurate odds on betting exchanges, often averaging 20% lower to ensure you lose money - this is their profit margin.

Following the law of supply and demand, the odds on betting exchanges will shift if there is a sudden influx of money betting for/against a particular horse.

Bookmakers often miss these sudden odds movements, and will momentarily offer odds much higher than they should be - their profit margin has been reversed in your favour.

A value bet is a bet placed at higher odds than what a horse is truly worth - in this case that's odds higher than what's offered on the exchanges.

BetHawk analyses 100+ races every day, comparing bookmakers odds with the odds on betting exchanges to identify value bets. Once a value bet is identified, Bethawk will automatically place this bet for you.

Turn it on in the morning and check in on your profit throughout the day!